5 Ways to Use Facebook to Market Your Business Online | business services

Facebook is one of the largest websites online today and is growing dramatically. Almost everyone has heard about this website and so it is becoming increasingly important for online business owners to use it in their internet marketing strategy.Your Facebook Page – The Place Where Facebook Business Promotion StartsThe first place, other than your personal profile perhaps, that you want to start promoting your business with Facebook is with a Facebook business page. Facebook pages are more specifically designed for businesses, professional people, celebrities and those wanting to promote a business, service or skill more than just a personal profile page. Your Facebook page should also be set up bearing in mind the people you are trying to reach and what they want from your page. Interact with them on both a social and business level – let them know what is happening in the business, share information they would like and allow interaction on the page. The page will then also have a space in its details where you can link to your website.Create a Facebook ApplicationThere are thousands of Facebook applications available and these can be useful not only in terms of making money directly from Facebook but also in sending people to your website for business purposes. Connect your website to Facebook by means of an application and then encourage people to use the application and visit your website.Facebook Social AdsFacebook social ads are similar to Google AdWords in that they are both pay per click (PPC) ads. The advantage with Facebook ads is that you can get a higher degree of targeting based on what people have written on their profiles. Not only can you target geographically but you also have more demographic information as well as information about people’s personal interests, etc.Create or Join Facebook GroupsGroups are another excellent means of website promotion on Facebook. By creating a group you have more control of the group and can send personal messages to the group but you will also need to build up the membership. The advantage of joining a ready-made group is that the membership is already there and provided that they allow you to share links, etc. then you still have some scope for promotion using these groups.Make Your Website Interactive with FacebookBy integrating your website with Facebook you will also notice advantages. Allow people the option of logging in or registering with Facebook, sharing comments across site, liking your pages, etc. As your visitors do this, so more of their friends will see and will visit your website.If you are not using Facebook to promote your business already then start implementing some of these ideas. Joining groups and starting your page needn’t take long and then you can gradually work on implementing the other ideas and building your number of fans and those using your application.

3 Easy Tips to Write Search Engine Friendly Articles – SEO Articles | SEO and SEM

How to write Good SEO Friendly articles?Due to demand in building, back links to a website, SEO article writing became a very powerful tool in the internet world. Everyone will write articles based on the areas they are specialized in. But, they fail to write Search Engine Friendly article. To write an article, you should have technical writing skills like an SEO Copywriter. So, below are a few tips that will be useful for writing articles yourself.1. Ideal and Unique TitleAs we said before, there are numerous amounts of articles in the internet and if you want your article noticed, you should try a unique title which resembles a Search Engine Friendly article. Also, the title should be short and catchy for the readers and make them read the rest of the article. The user must get a rough picture about your article by just seeing the title of your post.The ideal length of the title should be 6 to 8 words, because the search engines will display only the first 8 to 10 words and hide the remaining words. Just do a little research on your topic and see what keywords people are using for their title. Try to be creative and unique. Search the title as your keyword in the search engines. If someone is already using your title, then modify your title by adding or removing some words.Ex: The title “How to write a SEO Friendly article?” is what many people used. Now, just add some words before or after without disturbing the theme of the article. Say it as “7 steps for writing a SEO Friendly article” which may not be used by others. This is how the title of a Search Engine Friendly article should be.Note: Check the title in the search results before choosing. Always use the keywords you are targeting in the title tag for better visibility.2. Body of the article:This is the actual area which should be made as Search Engine Friendly article. First, do a quick research of what keywords to use and make a note of it. The Keyword Suggestion tools like Google AdWords Keyword Tool, Wordtracker Tool will be very much helpful in deciding which keyword has enough search result to target for?The keywords are very important for search engines to find your article and also it used as a link that point towards your site [which we say as back links]. Suggested keywords are 5 to 6 for a 500 word article i.e., 2-4% ratios. Don’t overload the keywords than the suggested ratio, which is called as “Keyword Stuffing” and doesn’t seem to be a Search Engine Friendly article. Google or other search engines consider these keyword stuffed articles as spam and remove your site from indexing. Be careful while using keywords. Also, give descriptions for short-cuts like SEO as Search-Engine-Optimization, SEM as Search-Engine-Marketing etc…This is why because not everyone will know the derivations and abbreviations. Also, read other blogs in your niche to get some new ideas.Pay attention to the length of the article. 400-800 words are a good length for a Search Engine Friendly article. Always remember, user will not study your article completely, if it is very big. Try to be creative and descriptive. Using Internal Linking of articles is a very good Search-Engine-Optimization (SEO) Technique.Note: If you use more keywords in your article, the user feels annoying and moves to a different site. Our first motto should be User Friendliness. So, always write for the readers, not for search engines.3. Proof Reading:Proofreading is the most important part which is neglected by most of people. No one is perfect in this world. Our articles are not any constraint to this. Proof Reading enables us to check the errors in our articles like spelling mistakes, grammatical errors and some repeated words or sentences that will spoil our article. Every article should have given some time to check the errors those occurred while writing.Note: When you prepare a schedule for writing an article, remember to include some time for proof reading, which will enhance the professionalism of the article.